About Jim
I love watching people do amazing things.
I'm Jim Cripps: operator, advisor, coach, connector, and host of the Charge Forward Podcast. I've done a few impressive things. The people are what I'm proud of.
I help established owners build a better business and enjoy the life they're building it for. Here's who I am, what I've actually done, and why I do it this way.

The record
Accomplished without ego.

For years I served as senior vice president of sales and operations for a company whose owners lived overseas. We grew it from roughly six million dollars to more than one hundred million in annual revenue, from thirty-two people to more than five hundred, and from six locations to sixty-five. We finished in the national top four for eight straight years, and at one point ranked third in the country.
I found the acquisition targets, evaluated the deals, and negotiated them. Then came the real work: systems, training, compensation, data, referral processes, and standards. In a lot of cases the same doors produced about thirty percent more once we implemented.
Along the way I logged thousands of hours of live training, produced more than two hundred episodes of a weekly internal show, and recorded well over a hundred hours of podcasts and interviews. I also hold a Guinness World Record and have hit bowling trick shots in front of thousands of people. That last part isn't a flex. It's proof that practice can turn something that looks impossible into something you can do under pressure.
How I got here
I wasn't always good at this.
I started as an individual producer. Then I became a manager, and honestly, a micromanaging one who tried to be the answer to every problem. At about fifteen stores with fifteen managers, I was taking a hundred and twenty calls a day. I had become the bottleneck.
So I changed it. I made each manager the manager on duty two days a month and routed the calls to them. For sixty days I sat beside whoever was on duty and worked the problems with them. After that, people went to each other first and to me last. I went from the first call to the last call, and growth took off, because I was finally free to do the work only I could do.
I didn't become capable of handling more problems. I built a team capable of solving them without me.

The part I'm proudest of is what happened to people. Two-thirds of our monthly training was about the job. The other third was about the person: money, goals, planning, confidence, communication. Eleven of them have since called me out of the blue, just to say they paid off their homes.

What I stand on
Four things I don't negotiate.
The man who taught me what winning means
My dad, James Cripps.

My dad was a gifted mechanic and a custom-furniture craftsman. After a heart attack on his forty-eighth birthday, his life turned in a different direction. He took on the government over Agent Orange exposure and helped force the declassification of information about its use inside the United States.
Then he spent years helping thousands of veterans pursue the benefits they were owed, and he never charged a dime. Some of them kept their farms and their homes because of his work. I recorded an episode of the Charge Forward Podcast with him before his health declined. It is one of the most meaningful things I own.
What I'm building toward
Build a life that doesn't corner you.

My family spent about twelve years saving before we built our home and paid cash for it. I know we're fortunate. The point isn't that everyone should do that. The point is the freedom was built on purpose, through discipline and a lot of delayed gratification.
It's the same thing I want for the owners I work with. Bad debt, bad clients, owner dependency, weak systems, no redundancy: they all quietly take your choices away. Build the strength and the options first, and fear stops making your decisions for you.
Success is the freedom to make the best decision, not the forced one. Money is useful. Options are wealth.
I want my ceiling to become part of my son's floor. Two things I hope he carries: stay curious, and surround yourself with the right advisors.

One more thing
No one is self-made.
I'm not. I had my dad, my mentors, my teammates, and a lot of people who made me better. If you're serious, honest, and willing to hear the truth, I would be glad to be one of the people in your corner. Were we better because our paths crossed? That is the only scoreboard that lasts.
Find the right next step
Start with the opportunity.
Tell me what you want to improve and what is getting in the way. The first step is to check fit, then decide whether a focused conversation, a practical solution, or a different resource makes sense.
- A useful next step starts with fit. If I'm not the right fit, I'll tell you.
- If I know someone better suited, I may connect you.
- No sensitive documents needed. A short description is enough.
Tell me what needs to work better.
A few details help us work out the right next step before putting time on the calendar.